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Diamond Brokerage Services
| Diamond Brokerage Services |
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| Written by Administrator | |
| Thursday, 31 May 2007 | |
Diamond Brokerage Services
Diamond trading worldwide is dominated by a single
multinational company whose style of operation is sharply different from that
of the traditional diamond retailing outlets. This leaves few options for the
customers to look for their choice diamond but knowledgeable customers always
manage to find good diamond brokerage services. The only problem for customers
in this respect is the relative absence of any marketing effort by such
companies compared to the multinational giant as a result of which the public
doesn’t know much about them. Most of these brokerage services are small in
size but their biggest USP, quality and price, allows them to hold out on their
own. The diamond market is very compact due to the exclusive nature of the product and the participants of this market. It has always been a very traditional market with an old-fashioned distribution set-up and a pricing system that isn’t always reliable. Therefore it’s not surprising that this particular segment of the market couldn’t cope up with the technological advances and are struggling for survival. This is where the giant multinational had a free run of the market with its technological superiority but the brokerage segment of the market held its ground on the basis of its fundamental strengths that appear good enough to last as long as the market itself. Apparently the brokerage firms adapted to technology as well since it goes hand in hand with quality. |
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| Last Updated ( Tuesday, 09 October 2007 ) |
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